ROLE  Brand Design
CLIENT  In-house, 2019
TEAM  Camille Esposito (Brand Designer)

Brand concept for Getaround following a partial rebranding by Eleven. This exploration sees the Getaround diamond as a portal to adventure, goals, and aspirations. By making it easy to move, Getaround acts a conduit between where you are and where you would like to be. In this exploration, our diamond serves as a metaphor for a portal. Portals communicate magic, freedom, and ease - a way to hop in and out of worlds seamlessly. Whether adventure is calling or you’re moving apartments, get where you need to be.

ROLE  Brand Design
CLIENT  In-house, 2019
TEAM  Camille Esposito (Brand Designer)

Brand concept for Getaround following a partial rebranding by Eleven. This exploration sees the Getaround diamond as a portal to adventure, goals, and aspirations. By making it easy to move, Getaround acts a conduit between where you are and where you would like to be. In this exploration, our diamond serves as a metaphor for a portal. Portals communicate magic, freedom, and ease - a way to hop in and out of worlds seamlessly. Whether adventure is calling or you’re moving apartments, get where you need to be.

ROLE  Brand Design
CLIENT  In-house, 2019
TEAM  Camille Esposito (Brand Designer)

Brand concept for Getaround following a partial rebranding by Eleven. This exploration sees the Getaround diamond as a portal to adventure, goals, and aspirations. By making it easy to move, Getaround acts a conduit between where you are and where you would like to be. In this exploration, our diamond serves as a metaphor for a portal. Portals communicate magic, freedom, and ease - a way to hop in and out of worlds seamlessly. Whether adventure is calling or you’re moving apartments, get where you need to be.

ROLE  Brand Design
CLIENT  In-house, 2019
TEAM  Camille Esposito (Brand Designer)

Brand concept for Getaround following a partial rebranding by Eleven. This exploration sees the Getaround diamond as a portal to adventure, goals, and aspirations. By making it easy to move, Getaround acts a conduit between where you are and where you would like to be. In this exploration, our diamond serves as a metaphor for a portal. Portals communicate magic, freedom, and ease - a way to hop in and out of worlds seamlessly. Whether adventure is calling or you’re moving apartments, get where you need to be.

ROLE  Brand Design
CLIENT  In-house, 2019
TEAM  Camille Esposito (Brand Designer)

Brand concept for Getaround following a partial rebranding by Eleven. This exploration sees the Getaround diamond as a portal to adventure, goals, and aspirations. By making it easy to move, Getaround acts a conduit between where you are and where you would like to be. In this exploration, our diamond serves as a metaphor for a portal. Portals communicate magic, freedom, and ease - a way to hop in and out of worlds seamlessly. Whether adventure is calling or you’re moving apartments, get where you need to be.

As an ecosystem of diverse people, with diverse goals and destinations, Getaround is visualized as a large fabric of these portals. We honor and highlight the stories found in each, and in their interactions.

The diamond is always dynamic, as if caught in movement. The portals feel boundless and on the go, extending beyond the frame and rarely ever appearing in their classic form.

The system features a series of patterns inspired by tire tracks as a secondary element. These patterns evoke the spirit of driving and the physical thrill of “getting going,” — a unique way of showcasing mobility. They are also an abstract expression of our different types of use cases: from the powerful zigzagging of treks through mountains, to the smooth rotations of beach and city rides. 

As an ecosystem of diverse people, with diverse goals and destinations, Getaround is visualized as a large fabric of these portals. We honor and highlight the stories found in each, and in their interactions.

The diamond is always dynamic, as if caught in movement. The portals feel boundless and on the go, extending beyond the frame and rarely ever appearing in their classic form.

The system features a series of patterns inspired by tire tracks as a secondary element. These patterns evoke the spirit of driving and the physical thrill of “getting going,” — a unique way of showcasing mobility. They are also an abstract expression of our different types of use cases: from the powerful zigzagging of treks through mountains, to the smooth rotations of beach and city rides. 

As an ecosystem of diverse people, with diverse goals and destinations, Getaround is visualized as a large fabric of these portals. We honor and highlight the stories found in each, and in their interactions.

The diamond is always dynamic, as if caught in movement. The portals feel boundless and on the go, extending beyond the frame and rarely ever appearing in their classic form.

The system features a series of patterns inspired by tire tracks as a secondary element. These patterns evoke the spirit of driving and the physical thrill of “getting going,” — a unique way of showcasing mobility. They are also an abstract expression of our different types of use cases: from the powerful zigzagging of treks through mountains, to the smooth rotations of beach and city rides. 

As an ecosystem of diverse people, with diverse goals and destinations, Getaround is visualized as a large fabric of these portals. We honor and highlight the stories found in each, and in their interactions.

The diamond is always dynamic, as if caught in movement. The portals feel boundless and on the go, extending beyond the frame and rarely ever appearing in their classic form.

The system features a series of patterns inspired by tire tracks as a secondary element. These patterns evoke the spirit of driving and the physical thrill of “getting going,” — a unique way of showcasing mobility. They are also an abstract expression of our different types of use cases: from the powerful zigzagging of treks through mountains, to the smooth rotations of beach and city rides. 

As an ecosystem of diverse people, with diverse goals and destinations, Getaround is visualized as a large fabric of these portals. We honor and highlight the stories found in each, and in their interactions.

The diamond is always dynamic, as if caught in movement. The portals feel boundless and on the go, extending beyond the frame and rarely ever appearing in their classic form.

The system features a series of patterns inspired by tire tracks as a secondary element. These patterns evoke the spirit of driving and the physical thrill of “getting going,” — a unique way of showcasing mobility. They are also an abstract expression of our different types of use cases: from the powerful zigzagging of treks through mountains, to the smooth rotations of beach and city rides.