ROLE Web Design, UI/UX Design
CLIENT Helix, 2017
STUDIO Method
TEAM Blake Hudelson (Interaction Designer)
Project Gecko came to Method through Helix, a population genomics company and marketplace with a mission to empower every person to improve their life through DNA. Through a saliva sample, users are able to discover whether their genetics put them at higher risk of developing certain illnesses. Our challenge was to build a new platform for their partners, with actionable genetic insights and resources to support users.
ROLE Web Design, UI/UX Design
CLIENT Helix, 2017
STUDIO Method
TEAM Blake Hudelson (Interaction Designer)
Project Gecko came to Method through Helix, a population genomics company and marketplace with a mission to empower every person to improve their life through DNA. Through a saliva sample, users are able to discover whether their genetics put them at higher risk of developing certain illnesses. Our challenge was to build a new platform for their partners, with actionable genetic insights and resources to support users.
ROLE Web Design, UI/UX Design
CLIENT Helix, 2017
STUDIO Method
TEAM Blake Hudelson (Interaction Designer)
Project Gecko came to Method through Helix, a population genomics company and marketplace with a mission to empower every person to improve their life through DNA. Through a saliva sample, users are able to discover whether their genetics put them at higher risk of developing certain illnesses. Our challenge was to build a new platform for their partners, with actionable genetic insights and resources to support users.
ROLE Web Design, UI/UX Design
CLIENT Helix, 2017
STUDIO Method
TEAM Blake Hudelson (Interaction Designer)
Project Gecko came to Method through Helix, a population genomics company and marketplace with a mission to empower every person to improve their life through DNA. Through a saliva sample, users are able to discover whether their genetics put them at higher risk of developing certain illnesses. Our challenge was to build a new platform for their partners, with actionable genetic insights and resources to support users.
ROLE
Web Design, UI/UX Design
CLIENT
Helix, 2017
STUDIO
Method
TEAM
Blake Hudelson (Interaction Designer)
Project Gecko came to Method through Helix, a population genomics company and marketplace with a mission to empower every person to improve their life through DNA. Through a saliva sample, users are able to discover whether their genetics put them at higher risk of developing certain illnesses. Our challenge was to build a new platform for their partners, with actionable genetic insights and resources to support users.
Genetics are not the end all, be all — many of those who test positive never end up developing the disease. Risk is better determined by lifestyle choices, such smoking and exercise. Nonetheless, health is never a joke, and testing as "increased risk" can be a traumatic experience. This meant that we had to design a very nuanced system: the color palette, for instance, was not to include any “alert” colors, and the icons and illustrations were kept abstract. We designed the platform to feel optimistic and trustworthy, warm and supportive — not a bearer of bad news, but a partner along your journey to better health and a fuller life.
Genetics are not the end all, be all — many of those who test positive never end up developing the disease. Risk is better determined by lifestyle choices, such smoking and exercise. Nonetheless, health is never a joke, and testing as "increased risk" can be a traumatic experience. This meant that we had to design a very nuanced system: the color palette, for instance, was not to include any “alert” colors, and the icons and illustrations were kept abstract. We designed the platform to feel optimistic and trustworthy, warm and supportive — not a bearer of bad news, but a partner along your journey to better health and a fuller life.
Genetics are not the end all, be all — many of those who test positive never end up developing the disease. Risk is better determined by lifestyle choices, such smoking and exercise. Nonetheless, health is never a joke, and testing as "increased risk" can be a traumatic experience. This meant that we had to design a very nuanced system: the color palette, for instance, was not to include any “alert” colors, and the icons and illustrations were kept abstract. We designed the platform to feel optimistic and trustworthy, warm and supportive — not a bearer of bad news, but a partner along your journey to better health and a fuller life.
Genetics are not the end all, be all — many of those who test positive never end up developing the disease. Risk is better determined by lifestyle choices, such smoking and exercise. Nonetheless, health is never a joke, and testing as "increased risk" can be a traumatic experience. This meant that we had to design a very nuanced system: the color palette, for instance, was not to include any “alert” colors, and the icons and illustrations were kept abstract. We designed the platform to feel optimistic and trustworthy, warm and supportive — not a bearer of bad news, but a partner along your journey to better health and a fuller life.
Genetics are not the end all, be all — many of those who test positive never end up developing the disease. Risk is better determined by lifestyle choices, such smoking and exercise. Nonetheless, health is never a joke, and testing as "increased risk" can be a traumatic experience. This meant that we had to design a very nuanced system: the color palette, for instance, was not to include any “alert” colors, and the icons and illustrations were kept abstract. We designed the platform to feel optimistic and trustworthy, warm and supportive — not a bearer of bad news, but a partner along your journey to better health and a fuller life.
