Crushroom

Crushroom

Crushroom

Crushroom

Crushroom

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ROLE  Visual Design, Product Design, Brand Identity
CLIENT  Crushroom, 2018
STUDIO  Airlift

TEAM  Pete McClelland (Creative Director), Ray Estrella (Interaction Designer)

Brand vision and a core product flows designed for an up-and-coming music discovery app, Crushroom. Created for the innate influencers and explorers, the app is modern and expressive, opinionated but unrestrictive – a place where friends can share and connect with others, sans the algorithms. 

ROLE  Visual Design, Product Design, Brand Identity
CLIENT  Crushroom, 2018
STUDIO  Airlift

TEAM  Pete McClelland (Creative Director), Ray Estrella (Interaction Designer)

Brand vision and a core product flows designed for an up-and-coming music discovery app, Crushroom. Created for the innate influencers and explorers, the app is modern and expressive, opinionated but unrestrictive – a place where friends can share and connect with others, sans the algorithms. 

ROLE  Visual Design, Product Design, Brand Identity
CLIENT  Crushroom, 2018
STUDIO  Airlift

TEAM  Pete McClelland (Creative Director), Ray Estrella (Interaction Designer)

Brand vision and a core product flows designed for an up-and-coming music discovery app, Crushroom. Created for the innate influencers and explorers, the app is modern and expressive, opinionated but unrestrictive – a place where friends can share and connect with others, sans the algorithms. 

ROLE  Visual Design, Product Design, Brand Identity
CLIENT  Crushroom, 2018
STUDIO  Airlift

TEAM  Pete McClelland (Creative Director), Ray Estrella (Interaction Designer)

Brand vision and a core product flows designed for an up-and-coming music discovery app, Crushroom. Created for the innate influencers and explorers, the app is modern and expressive, opinionated but unrestrictive – a place where friends can share and connect with others, sans the algorithms. 

ROLE
Visual Design, Product Design, Brand Identity

CLIENT
Crushroom, 2018

STUDIO
Airlift

TEAM
Pete McClelland (Creative Director), Ray Estrella (Interaction Designer)

Brand vision and a core product flows designed for an up-and-coming music discovery app, Crushroom. Created for the innate influencers and explorers, the app is modern and expressive, opinionated but unrestrictive – a place where friends can share and connect with others, sans the algorithms. 

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①  FEED

①  FEED

①  FEED

①  FEED

①  FEED

Crushroom conveniently aggregates music streaming activities from various sources and platforms, from Spotify to Youtube. Unhindered by any algorithmic recommendations and ulterior music industry motives, the feed ("the crushroom") is fully populated by your friends' activities: see what they're listening to, where they're streaming from, and how they're feeling about it. Tune in live to their sessions, or save it to your queue for later.  

Crushroom conveniently aggregates music streaming activities from various sources and platforms, from Spotify to Youtube. Unhindered by any algorithmic recommendations and ulterior music industry motives, the feed ("the crushroom") is fully populated by your friends' activities: see what they're listening to, where they're streaming from, and how they're feeling about it. Tune in live to their sessions, or save it to your queue for later.  

Crushroom conveniently aggregates music streaming activities from various sources and platforms, from Spotify to Youtube. Unhindered by any algorithmic recommendations and ulterior music industry motives, the feed ("the crushroom") is fully populated by your friends' activities: see what they're listening to, where they're streaming from, and how they're feeling about it. Tune in live to their sessions, or save it to your queue for later.  

Crushroom conveniently aggregates music streaming activities from various sources and platforms, from Spotify to Youtube. Unhindered by any algorithmic recommendations and ulterior music industry motives, the feed ("the crushroom") is fully populated by your friends' activities: see what they're listening to, where they're streaming from, and how they're feeling about it. Tune in live to their sessions, or save it to your queue for later.  

Crushroom conveniently aggregates music streaming activities from various sources and platforms, from Spotify to Youtube. Unhindered by any algorithmic recommendations and ulterior music industry motives, the feed ("the crushroom") is fully populated by your friends' activities: see what they're listening to, where they're streaming from, and how they're feeling about it. Tune in live to their sessions, or save it to your queue for later.  

②  SEARCH & PLAY

②  SEARCH & PLAY

②  SEARCH & PLAY

Users can seamlessly search for artists, tracks, and playlists across different platforms. Instead of switching apps to access your music, stream it all in one place.

Users can seamlessly search for artists, tracks, and playlists across different platforms. Instead of switching apps to access your music, stream it all in one place.

Users can seamlessly search for artists, tracks, and playlists across different platforms. Instead of switching apps to access your music, stream it all in one place.

Users can seamlessly search for artists, tracks, and playlists across different platforms. Instead of switching apps to access your music, stream it all in one place.

Users can seamlessly search for artists, tracks, and playlists across different platforms. Instead of switching apps to access your music, stream it all in one place.

③  SHARING

③  SHARING

③  SHARING

Crushroom was built to enhance the beauty of sharing and discovering new music through friends. The feed was built for easy sharing — swipe, select recipients, and spread the wealth!

Crushroom was built to enhance the beauty of sharing and discovering new music through friends. The feed was built for easy sharing — swipe, select recipients, and spread the wealth!

Crushroom was built to enhance the beauty of sharing and discovering new music through friends. The feed was built for easy sharing — swipe, select recipients, and spread the wealth!

④  GROUPS & PROFILES

④  GROUPS & PROFILES

④  GROUPS & PROFILES

Access your friends' profiles to see an overview of their latest tracks, favorite artists, top broadcasting locations, music events being attended, and more. Add, sort, and filter your friends into groups based on your needs and preferences (genre of music, sharing capabilities, degree of closeness, etc.).

Access your friends' profiles to see an overview of their latest tracks, favorite artists, top broadcasting locations, music events being attended, and more. Add, sort, and filter your friends into groups based on your needs and preferences (genre of music, sharing capabilities, degree of closeness, etc.).

Access your friends' profiles to see an overview of their latest tracks, favorite artists, top broadcasting locations, music events being attended, and more. Add, sort, and filter your friends into groups based on your needs and preferences (genre of music, sharing capabilities, degree of closeness, etc.).

⑤  EXPLORE

⑤  EXPLORE

⑤  EXPLORE

Crushroom also features a map discovery mode. See where your friends are broadcasting from and tune into their live sessions. Browse and receive notifications about upcoming shows at local venues, and about the friends (and potential concert buddies) who are attending. Listening to music is never a lonely activity on Crushroom, as they seek to build community and engagement between friends with every interaction. 

Crushroom also features a map discovery mode. See where your friends are broadcasting from and tune into their live sessions. Browse and receive notifications about upcoming shows at local venues, and about the friends (and potential concert buddies) who are attending. Listening to music is never a lonely activity on Crushroom, as they seek to build community and engagement between friends with every interaction. 

Crushroom also features a map discovery mode. See where your friends are broadcasting from and tune into their live sessions. Browse and receive notifications about upcoming shows at local venues, and about the friends (and potential concert buddies) who are attending. Listening to music is never a lonely activity on Crushroom, as they seek to build community and engagement between friends with every interaction. 

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