ROLE Cover Design
CLIENT Kat Holmes, MIT Press, 2018
STUDIO Airlift
TEAM Pete McClelland (Creative Director)
Kat Holmes commissioned us to design a cover and press materials for her new book, Mismatch. For centuries, objects and interfaces designed for the “standard” individual have excluded millions. Kat advocates for inclusive design methods, and specifically for designing with those who are often excluded. By doing so, we are able to design solutions that work for everyone and “create opportunity for more people to contribute the society in meaningful ways.”
ROLE Cover Design
CLIENT Kat Holmes, MIT Press, 2018
STUDIO Airlift
TEAM Pete McClelland (Creative Director)
Kat Holmes commissioned us to design a cover and press materials for her new book, Mismatch. For centuries, objects and interfaces designed for the “standard” individual have excluded millions. Kat advocates for inclusive design methods, and specifically for designing with those who are often excluded. By doing so, we are able to design solutions that work for everyone and “create opportunity for more people to contribute the society in meaningful ways.”
ROLE Cover Design
CLIENT Kat Holmes, MIT Press, 2018
STUDIO Airlift
TEAM Pete McClelland (Creative Director)
Kat Holmes commissioned us to design a cover and press materials for her new book, Mismatch. For centuries, objects and interfaces designed for the “standard” individual have excluded millions. Kat advocates for inclusive design methods, and specifically for designing with those who are often excluded. By doing so, we are able to design solutions that work for everyone and “create opportunity for more people to contribute the society in meaningful ways.”
ROLE Cover Design
CLIENT Kat Holmes, MIT Press, 2018
STUDIO Airlift
TEAM Pete McClelland (Creative Director)
Kat Holmes commissioned us to design a cover and press materials for her new book, Mismatch. For centuries, objects and interfaces designed for the “standard” individual have excluded millions. Kat advocates for inclusive design methods, and specifically for designing with those who are often excluded. By doing so, we are able to design solutions that work for everyone and “create opportunity for more people to contribute the society in meaningful ways.”
ROLE
Cover Design
CLIENT
Kat Holmes, MIT Press, 2018
STUDIO
Airlift
TEAM
Pete McClelland (Creative Director)
Kat Holmes commissioned us to design a cover and press materials for her new book, Mismatch. For centuries, objects and interfaces designed for the “standard” individual have excluded millions. Kat advocates for inclusive design methods, and specifically for designing with those who are often excluded. By doing so, we are able to design solutions that work for everyone and “create opportunity for more people to contribute the society in meaningful ways.”
Kat felt that the enso — a Japanese symbol for freedom of mind, perfection in imperfection, and unity — represented her message. With the symbol as a starting point, we explored ways of bringing it into the modern, digital world. Drawing from the classic metaphor for exclusion, “a square peg in a round hole,” we represented differences through rudimentary shapes. In this case, the shapes aren’t forced into a mold, instead flowing together as equals into a greater whole.
Mismatch was published through MIT Press in October 2018 and includes a foreword by John Maeda.
Kat felt that the enso — a Japanese symbol for freedom of mind, perfection in imperfection, and unity — represented her message. With the symbol as a starting point, we explored ways of bringing it into the modern, digital world. Drawing from the classic metaphor for exclusion, “a square peg in a round hole,” we represented differences through rudimentary shapes. In this case, the shapes aren’t forced into a mold, instead flowing together as equals into a greater whole.
Mismatch was published through MIT Press in October 2018 and includes a foreword by John Maeda.
Kat felt that the enso — a Japanese symbol for freedom of mind, perfection in imperfection, and unity — represented her message. With the symbol as a starting point, we explored ways of bringing it into the modern, digital world. Drawing from the classic metaphor for exclusion, “a square peg in a round hole,” we represented differences through rudimentary shapes. In this case, the shapes aren’t forced into a mold, instead flowing together as equals into a greater whole.
Mismatch was published through MIT Press in October 2018 and includes a foreword by John Maeda.
Kat felt that the enso — a Japanese symbol for freedom of mind, perfection in imperfection, and unity — represented her message. With the symbol as a starting point, we explored ways of bringing it into the modern, digital world. Drawing from the classic metaphor for exclusion, “a square peg in a round hole,” we represented differences through rudimentary shapes. In this case, the shapes aren’t forced into a mold, instead flowing together as equals into a greater whole.
Mismatch was published through MIT Press in October 2018 and includes a foreword by John Maeda.
Kat felt that the enso — a Japanese symbol for freedom of mind, perfection in imperfection, and unity — represented her message. With the symbol as a starting point, we explored ways of bringing it into the modern, digital world. Drawing from the classic metaphor for exclusion, “a square peg in a round hole,” we represented differences through rudimentary shapes. In this case, the shapes aren’t forced into a mold, instead flowing together as equals into a greater whole.
Mismatch was published through MIT Press in October 2018 and includes a foreword by John Maeda.
